Happy New Year!
This is our third year for the Pulse magazine. WOW. A lot has transpired and developed since the beginning…
When we started The Pulse, we wanted to provide Pilatus owners with good, clean, understandable data. Unlike many of our peers who take data from 3rd party sources, we put in the work, day-to-day. Consequently, this passion for data and the real information prompted me to nickname our own Scott Glenn as the “Data Doctor.” His spreadsheets have grown 20x over the past few years and because of his passion, we’ve developed proprietary algorithms for evaluating aircraft and ranking the market. Nice job Scotty!
Back to The Pulse…
The Pulse has evolved into a bit more than just data. We wanted to use this resource to share our thoughts and stories, and help our readers with specific topics (weather, equipment, tax topics, insurance, etc.). Our back page feature is what I am most proud of. To me, this aspect of The Pulse exemplifies our passion and commitment to our clients and readers — always helping lend a hand with anything that we can to enhance your ownership experience. The back page feature also exemplifies our team, along with our trusted vendors/partners by showcasing their expertise.
So what’s changed?
We can all agree that the aircraft market over the past few years has been crazy. Values have gone PAST the moon and Jupiter, and now they are back to maybe just the moon! I The single most important thing that’s changed with the Pulse is our data and how we interpret it. Many of you have seen other Brokerville companies display the same old data under blind solicitation emails — portraying ‘expertise’ in a specific aircraft model. Don’t fall for it. Our client base depends on our ablility to read between the lines of data. Sure, it’s easy to ascertain a market “absorption rate” but how does this information stack up against the real time data of aircraft under contract or in pre-buys? We pride ourselves on keeping virtually real-time data on the market. This enables us to provide the necessary feedback to our clients and Pulse readers that copy/paste reports from JetNet or Amstat simply cannot.
Speaking of which…
The year 2024 recorded the most pre-owned transactions in PC-12 history– the highest since 2021. We saw 134 airplanes transact across 6 continents. This is a testament to the product line’s quality of the design and manufacturing. PC-12’s are standing the test of time and new deliveries continue to enter the fleet at a much higher rate than airplanes that are retiring. This means there are more PC-12 owners worldwide today than ever before. The trickle-down effect of this is an expanding service center network, a larger pool of professional pilots, stronger POPA (Pilatus Owner Pilot Association) membership, and more opportunities for companies like ours who cherish and are passionate about the product.
What’s in the future?
As we move into 2025, the market remains balanced and healthy. Values have stabilized, averaging 100% of their original purchase price, with some early /45’s and NGX’s exceeding that mark. There’s every reason to believe this momentum will continue, building on decades of success.
The future of the Pulse and JetSwiss will continue as a constant quest to perfect the process. We can always do better and improve. After celebrating our 10 year anniversary last August, we feel that our little business model has stood the test of time and it has proven to add genuine value to our clients. More features, maybe more content for the Pulse, and perhaps even a new program are all on the table for JetSwiss and The Pulse.
So, here’s to a great 2025. Hug your kids, enjoy every moment you can with your family, and choose to make each day a good one. You’d be surprised how this mindset can manifest itself throughout the day!
Fly safe,
Bub